Betsy helps her clients to find the confidence, clarity and joy in their lives and within themselves, and to expand the limits of their potential by living big. Betsy and her work have a distinct sense of ease and flow, so to capture that, we developed a series of gentle curves and organic shapes that flow throughout the brand’s identity and into her collateral, which included a series of Instagram templates, video thumbnails, podcast art, and a secondary logo for her Consciousness Retreats.