FRACTIONAL CREATIVE DIRECTOR + TECH LEAD
Your go-to for everything that has to look right and actually work.
For founders of established online businesses. I look after the brand, the pages, the launch assets and the platforms behind them, so you can stop thinking about them.
10+ years
INSIDE ONLINE BUSINESSES
4+ years
average client relationship
0 extra
meetings on your calendar
Trusted by
Startup Society · Handmade Australia Group
SOUND FAMILIAR?
Your offers sell. You love your team. You beat your last launch goal. But behind the scenes…
01
Your OBM built the checkout.
02
Your VA made the graphics.
03
You redid the sales page.
So every question & review keeps landing on one desk.
Nobody’s doing a bad job. It’s just that no one owns how it all fits together, except you. That’s the part I take on.
Kajabi · Shopify · WordPress · Squarespace · Kit · Flodesk · Klaviyo · SamCart · Teachable · WebinarJam · Deadline Funnel · Zapier · Make · Canva
Pretty
Functional
What gets more complicated as you scale:
Most help covers one of these. I look after all four, and how they affect each other, so it all holds together no matter how much you add to it.
EACH PIECE
pretty
I
Looks
As polished as what you sell.
When it's off: Your high-ticket program comes with a workbook that looks like a freebie.
Functional
II
Works
Just works, every time.
When it's off: You find out the checkout broke from 43 Instagram DMs.
Over Time
III
Connects
Every customer gets the right thing at the right time.
When it's off: Someone buys, and the next email still asks them to buy.
IV
Lasts
Built to hold up as you continue to grow.
When it's off: Sales keep growing. You’re just not sure the setup can keep up.
Selected Work
Let my clients tell you what it’s like.
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Gillian Perkins & Startup Society
Seven years across her brand, programs and every channel she shows up on, taking whatever she hands over off her plate.
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Handmade Online · Handmade Australia Group
Took an artisan market online, from the rebrand to the marketplace backend, so the founders could focus on their makers.
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HOORAY! · Handmade Australia Group
Expanded the HOORAY! brand after the acquisition and rolled it out across the whole business in about a week.
WAYS TO WORK TOGETHER
So… what would you like to hand over?
THE MAIN WAY I WORK
CREATIVE PARTNERSHIP · ONGOING
“A bit of everything… honestly, there’s always something.”
For the ever-changing mix of things to design, build, fix and figure out. I take ownership of that whole area, so it stops being yours to think about.
A few months in: the list that's been sitting there since August is gone, and you didn't explain any of it twice.
LAUNCH SUPPORT · ONE PROJECT
“Bringing this offer to life without doing it all myself.”
For a launch or a big refresh. I pull the pages, checkout, course platform and assets together so they work as one thing, and you get to be the face of it instead of the one holding it together.
On the day: you're on camera (or on a beach somewhere), not in the checkout settings.
Not sure which fits? You don't need to work it out first. Apply, tell me what's going on, and I'll tell you honestly.
WHO YOU'D WORK WITH
I’m Emily. I figure out how everything fits together, so you don’t have to explain it.
I’ve spent the last decade inside six and seven figure online businesses, usually for years at a time. So I notice what’s off-brand, what’s about to break and the little things costing you sales, and I fix them before you have to ask. The longer we work together, the less backstory you need to give. Eventually, “can you sort the sales page?” is all you need to send.
Ready to hand it over?
NOT READY TO APPLY YET?
Get to know me first: listen in, or join the list.
the podcast
Connect + Create
Straight talk from inside established online businesses: your team, your tools, your launches, and the setup holding it all together. The easiest way to hear how I think before you hand anything over.
LATEST:
THE EMAIL LIST
Behind the scenes, in your inbox.
Notes from inside established online businesses, and first word when I have room for a new client.